Director, eCommerce & Retailer Media

Company: Hawthorne Gardening Co.
Location: Marysville
Posted on: May 15, 2025

Job Description:

Director, eCommerce & Retailer Media page is loadedDirector, eCommerce & Retailer MediaApply locations Marysville, OH time type Full time posted on Posted 5 Days Ago job requisition id R22628Here at Scotts Miracle-Gro there is no such thing as a typical day. Our culture is constantly energized by new and exciting growth opportunities and at a rapid pace. Below are details on an open job. If the role interests you and you would like to be considered we encourage you to apply!The Director, eCommerce & Retailer Media is responsible for leading a team that drives sales growth through our retailer websites and leverages relationships with our retailer media networks to drive sales both in stores and online. The right candidate will be someone who demonstrates thought leadership and has a successful track record of e-commerce sales growth.This individual will be instrumental in directing the assortment, sales, promotions, analysis, and support vehicles for the websites of our key accounts. This would include but not limited to customers such as homedepot.com , lowes.com , walmart.com , acehardware.com & target.com . The successful candidate will be able to establish positive relationships and communication with our brick and mortar account teams, to ensure cohesiveness in sales and marketing plans both in store and online.This role is also responsible for managing our retailer media team. The right candidate will be able to create and lead successful media campaigns by working through our various retailer media networks. They need to build and leverage relationships with our retailer media networks to drive maximum return on investment from the advertising spend. Additionally, the successful candidate works closely with other eCommerce cross functional teams including our brand teams, media team, external media agencies and content team to support the business growth strategies.The Director must exercise outstanding prioritization, communication and organizational skills plus the ability to develop, coordinate, communicate, and implement complex sales plans and retailer specific media campaigns. This individual must be high energy and able to identify untapped e-com growth opportunities and establish internal and external relationships to deliver on these opportunities.This position will be a hybrid role working from our World Headquarters in Marysville, OH!Key Work Performed:

• Effectively create and lead our retailer media campaigns that drive sales and high ROAS
• Work cross functionally to prepare programs and line reviews ensuring distribution of all Scotts products as well as impactful promotional and feature plans with appropriate media and advertising support vehicles.
• Aggressively identify new online business opportunities with our retailers.
• Lead a team focused on e-com growth through retailer media and new distribution through existing retail partners
• Manage accounts to exceed sales goals and KPIs that align with SMG's ecom growth strategy
• Collaborate with content team to support online catalogs while meeting the customer requirements but driving innovation in content that sets us apart from competition
• Provide account strategy and collaborate with eComm Marketing team to develop 360 programs that drive growth
• Partner with executive leadership on planning 3 year ecom growth strategies and implement them
• Participate in customer meetings and events, as well as Scotts internal sales + marketing meetings
• Build Relationships with merchants and customer media teams
• Manages our e-com category management team and requires the ability to analyze and understand data and consumer trendsMinimum Requirements:
  • Bachelor's Degree in Business Administration or other relevant discipline required.
    • Minimum 5 years experience building media campaigns and experience with retailer media preferred
    • Minimum of 7 years sales/account management experience
    • E-Commerce experience preferred.
    • National Account retail sales experience for CPG preferred.
    • Experience managing people required
    • Ability to analyze category and product trends and translate them to executable strategies.
    • Requires advanced communication and presentation skills.Knowledge:
      • This individual should have a strong knowledge of sales & media planning
      • Thorough knowledge of online retail sales is preferred.
      • Thorough knowledge of attracting, coaching and developing top talentThe starting budgeted pay range for this role will generally fall between $175,700.00 - $206,700.00 per year. Scotts will consider various factors in determining the actual pay including your skills, qualifications, experience, and geographical location.In addition to the determined base salary, this role is also incentive eligible under our corporate bonus programs.For remote roles where the final candidate resides in Alaska, California, Colorado, Illinois, New York, Oregon or Washington, state required pay thresholds will be factored into base salary.Here at ScottsMiracle-Gro, we believe providing an enriching and engaging employee experience is what sets us apart from other organizations. We recognize our employees are so much more than just their job title so we offer programs and benefits that support them in all aspects of their lives. Wondering how we do it? Below is a glimpse of our highlight reel---
        • Our Live Total Health program provides you with options to align to your personal needs . Selections range from medical, dental and vision coverage for you, your spouse/domestic partner and dependents to an outstanding wellness reimbursement program to an unbelievable 401K match (up to 7.5%) as well as a 15% discount on company stock and much more
        • We know our talent is our most precious asset and your unique development contributes to our organization's success now and in the future. Career growth at our company is not always a ladder. It's much more like a rock climbing adventure. Grow through exploration and experiences rather than a predictable linear path.
        • We value the importance of family. We provide access to Maven Family Planning and up to $30,000 to accommodate for adoption, fertility and surrogacy .
        • Be part of something bigger by joining one of our Employee Resource Groups focusing on diversity and inclusion, family, education and sustainability : Scotts Women's Network, Scotts Black Employees' Network, Scotts Veterans Network, Scotts Young Professionals, Scotts Pride Network (GroPride), Scotts Associates for a Greener Earth (SAGE), Scotts Family TREE and our Associate Boards.
        • Join a company with a strong belief in giving back to the communities where we live and work. We have a shared passion for service and volunteerism and believe participating in community service benefits our communities and strengthens our team.Not interested in this role? Stay up to date on future opportunities by joining our ScottsMiracle-Gro and Hawthorne Gardening talent communities.Scotts is an EEO Employer, dedicated to a culturally diverse, drug free workplace.EEO/AA Employer/Minority/Female/Disability/Veteran/Sexual Orientation/Gender IdentityNotification to Agencies :Please note that the Scotts Miracle-Gro company does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Master Service Agreement, and specific approval to submit resumes to an approved requisition, the Scotts Miracle-Gro company will not consider or approve payment regarding recruiter fees or referral compensations.Join Our Talent CommunityLooking to stay connected for potential future opportunities? Join our talent community and let us find opportunities that match your talent. Leave your contact details and CV/Resume and our Talent Acquisition Team will reach out to you if we find a ScottsMiracle-Gro or Hawthorne role that suits your skills.Job AlertsDon't see a job you're interested in? Sign in to your account or create an account by going to "Sign In". Then click "Job Alerts" to set up alerts for future jobs that may be of interest.Language PreferencesTo change the language, click on "English" at the top right corner of the screen and select your preferred language. If you are already signed in, click the cloud icon and go to Change Language.Notification to AgenciesPlease note that the Scotts Miracle-Gro company does not accept unsolicited resumes from recruiters or employment agencies . In the absence of a signed Master Service Agreement, and specific approval to submit resumes to an approved requisition, the Scotts Miracle-Gro company will not consider or approve payment regarding recruiter fees or referral compensations.A note on recruitment fraudScottsMiracle-Gro will never ask for payment or financial information at any stage in the recruitment process.Are you currently a Scotts Miracle-Gro or Hawthorne Gardening Company associate? Log into the company's network and apply through Workday via the Garden.
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Keywords: Hawthorne Gardening Co., Middletown , Director, eCommerce & Retailer Media, Executive , Marysville, Ohio