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Paid Search Digital Marketing Manager (Middletown)

Company: Goldstein Group Communications
Location: Middletown
Posted on: November 18, 2022

Job Description:

A successful B2B marketing agency with an expanding national client roster seeks an experienced digital marketing B2B professional who excels at and has deep expertise in paid search advertising and analytics. If you re looking for a positive, engaging workplace, then consider us as the place to make your move. Our agency offers tremendous opportunities for success-minded individuals. Plus, our salary levels are above industry averages, and our benefits package provides top-of-the-line retirement and health care coverage.
PPC:

  • Serve as agency lead for paid search strategy and programs, manage client PPC budgets
  • Serve as agency lead for Google Analytics projects
  • Grow agency PPC initiatives beyond a single employee s hours
  • Manage and train/onboard any new PPC hire(s)/internal PPC training
  • Lead the testing, standardization, and implementation of paid search tactics across the agency
  • Monitor ROI and KPIs for PPC programs
  • Communicate effectively with clients, keeping them informed of project status and anticipating client needs, make recommendations for course correction if needed
  • Develop positive relationships with colleagues and clients
  • Make recommendations around new opportunities for existing clients based on client and industry knowledge, opportunities for growth
  • Bring new technology and best practice ideas to the agency for improving technology implementation and search success, presenting PPC best practices at staff/AM/specialist meetings
  • Coordinate trouble ticket items with paid search platforms as they arise
  • Manage GGC paid search program
  • Use PPC data to recommend new content ideas/strategies/tactics
  • Lead monthly PPC/SEO alignment call
    Additional Responsibilities:
    • Grow PPC team to include additional team members; manage a PPC specialist
    • Manage Google Analytics/TagManager accounts/best practices, as needed
    • Lead research on Google Analytics questions
      Qualifications:
      • At least 5-7 years of digital marketing experience
      • People management experience a plus
      • Google Ads, Google Analytics and Google Tag Manager experience
      • Google Ads and Google Analytics certification preferred
      • Experience with Microsoft Ads
      • Experience managing marketing budgets
      • Understanding of PPC and marketing best practices
      • Understanding of Google Analytics and Tag Manager best practices
      • Experience with HubSpot and Pardot
      • Excellent analytical and project management skills
      • Experience working directly with clients
      • An ability to multitask and perform under tight deadlines
      • Strong verbal and written communication skills
      • BBA in Marketing; MBA a plus
      • Working knowledge of HTML, CSS experience a plus
        The ideal candidate will be a team player, self-motivated, enthusiastic and willing to learn. Must be able to work with a cross-functional team to deliver measurably better results for our clients. Benefits include paid holidays, PTO, work from home, medical/vision/dental, 401k.

Keywords: Goldstein Group Communications, Middletown , Paid Search Digital Marketing Manager (Middletown), Executive , Middletown, Ohio

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